From Marketing Strategy To Predictable Revenue Acceleration we help thousands of clients create demand and win more deals. The Web Marketing Factory is a full service marketing agency that is exclusively focused on Demand Generation Solutions. The firm provides email marketing campaigns, CRM Systems and WebCast Event Management Solutions to small and mid-sized companies.
Email & Web Marketing Systems are rapidly becoming an essential, mission critical function within marketing organizations that are chartered with the responsibility to create demand and generate well qualified leads for the sales organization. These new systems can help progressive marketers build their brand awareness and create demand by cost effectively reaching and educating their target markets.
Why all the buzz about integrated Web & Email Marketing Tools?
Because integrated online marketing tools show you which marketing campaigns produce the best results at the lowest cost. And the marketers who consistently produce a steady stream of low-cost, high-impact results are the marketers who succeed, in good times and in tough times.
Leadership:
DEAN HERINGTON, Jr.
Managing Partner
Dean Herington brings over 25 years of consulting and training experience to the Web Marketing Industry. He is an established authority in Marketing Effectiveness with proven experience in helping client organizations leverage technology to optimize the customer relationship management processes.
Mr. Herington has had a privileged career in the CRM Industry, one that has enabled him to participate in pioneering some of today’s most advanced sales and marketing methodologies. As one of the CRM Industry’s early pioneers, he approaches Web Marketing Automation as a competitive business “Strategy”, not as a technology “Project”.
As the Managing Partner of Web Marketing Factory, Mr. Herington works closely with client companies to understand their overall revenue growth strategies and improve sales and marketing effectiveness through the implementation of highly customized Web Marketing Solutions.
Mr. Herington is the Founder of CRM University, the industry’s first Professional Certification Program. As Chairman of the Methods & Best Practices Committee for CRMCommunity.org, his visionary leadership has influenced the advancement of the CRM Profession by establishing the industry’s only Professional Certification Programs on Sales Process Modeling and CRM Results Measurement. In this role he has delivered numerous Keynote Presentations and Seminars at CRM Conferences in throughout the USA and around the world.
Mr. Herington’s insight into Sales & Marketing Strategy Execution comes from extensive, first-hand experience consulting with dozens of Fortune 2000 companies including, Verizon, Bristol-Myers Squibb, Federal Express, Johnson & Johnson, Achieve Global, Aggreko, Rockwell Automation and CheckFree Corporation.
Mr. Herington's areas of specialization include the following:
- Revenue Growth Strategy Assessment: A Diagnostic Assessment of the Clients “Go-To-Market Strategy”.
- Customer/Account Segmentation: Profile the most strategic customers and segment them by the type of unique needs they have.
- Webcast Event Management: Define the “Best Practice Activities” for producing world class Webcast Events.
- Sales Performance Management & Dashboard Design: Identify and Benchmark the Sales Performance Metrics that will drive the “Sales Performance Management System” of the organization.
- Email Marketing Program Design: Email Marketing System Design and Integration.
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